SEO Articles   

• Eliminate the keywords, which are difficult to rank with considering Page Ranking vs. Competition.
• Eliminate very low popularity Keywords where the search traffic for the terms is very low.
• Out of the balance keywords that qualify for ranking with your site's current Page Ranking, select the most popular keywords, which have the right focus for your site.
  

It is important to include both the singular and plural versions of your keywords as most search engines return different sets of results for plural and singular forms of the same word.

Major search engines like Google are not case sensitive. Therefore, headlines and sub-headings can be written in upper or lower case or a combination of both, as it makes no difference in your search engine rankings.

Spelling variations of the same word is another thing you should look out for. Try to include all different forms of the same word that can be spelled differently or commonly misspell. For e.g. mould, mold etc.

Deploying Keywords:
It is about making best possible use of your selected keywords in your website content, HTML code and tags.

It is very important to use most relevant and important keyword in different part of website. It is not advisable to use all your keywords on all the pages. A good way to use the selected keywords on your site is to divide them into 5-7 groups of keywords. Each group should have closely related keyword-forming themes. Identify various sections/ parts of your website that closely match with the keyword group themes and optimize your pages using these themes. Keywords can be used in several portions/ codes of your web pages.

Search engines give higher relevance to certain words and phrases within HTML documents so it's essential that you put your keyword phrases in the correct places. The more confident a search engine is about the subject of your website, the higher your web pages will be in the search rankings.

Some of the best places to put important keyword phrases are:

• Page title
• In headings
• As links
• In bold text
• In the first 25 words on the page
• In the file name (i.e. the URL)
• META tags
• Body Text
• <H1>, <strong> Tag
• Alt text / Alt Tag
• Title Attributes
• Anchor Text
• Table Summary

Another important note is that search engines like Google read your website from top left to right bottom so try and ensure your keyword is used in the upper left hand corner and the bottom right hand side of your page.

The whole idea behind the Keyword Research exercise is traffic optimization, not traffic maximization. A good Keyword Research helps in bringing qualified traffic to your site that leads to high sales conversions, by being focused and targeting specific search terms.

Search engine optimization (SEO) is the practice of guiding the development or redevelopment of a website so that it will naturally attract visitors by winning top ranking on the major search engines for selected keyword phrases.